GROW WITH COMFORT LEARNING
About DPU
Dr. D. Y. Patil Vidyapeeth, Pune (DPU) was founded in 1984, under the visionary leadership of Dr. D. Y. Patil, and has worked extensively towards enhancing the quality of education and its reach to nurture the future of this nation.
Starting off with the Dr. D. Y. Patil Medical College, Hospital & Research Centre, DPU now has 10 institutions in the fields of Medicine, Dentistry, Nursing, Physiotherapy, Optometry, Biotechnology, Homeopathy, Ayurveda, Online Learning and Management.
With more than 1 lakh students who have graduated from various institutions of DPU.
the mission to provide quality education while serving the society and making a positive difference continues to drive Dr. D. Y. Patil Vidyapeeth, Pune.
Centre for Online Learning
Built on the deep understanding of the education sector. acquired as a part of the legacy of DPU, Dr. D. Y. Patil Vidyapeeth, Pune Centre for Online Learning is the next step in taking quality education to more and more people while going beyond the constraints of geography.
It has been established keeping in mind the needs of the modern learning community and at the same time equipping them with the requisite knowledge and skills that are demanded by the industry. The Online Programme is carefully designed in order to impart the necessary managerial and leadership skills, and bridge the gap between the expectations of the industry and the actual attainment by the student.
Taking the next step in online learning, DPU-COL offers India’s first Comfort Learning Platform that upgrades the online learning experience through a set of thoughtful features. The curriculum has been designed by a selected panel of business professionals and prominent academicians, and focuses extensively on business case studies and examples from the real world.
With reputed accreditations and a network of esteemed recruiters, DPU-COL is well-equipped to be a centre for excellence in online learning.
Registered With The Revered
DPU Certificate Program of Digital Marketing
With India's Most Trusted Education Brand
DIGITAL MARKETING is the component of marketing that utilizes the internet, digital gadgets, digital media and platforms to promote products and services. The Digital
Marketing programme has been designed with the objective to familiarize students with key aspects of digital marketing.
The learners will gain a working knowledge of the domain and understand the framework of online marketing businesses and their operations effectively. They will learn how to use social media tools for branding and sales along with grasping technical skills. Further, students will familiarize themselves with the best practices, tools and technologies, understand the future of digital marketing, and prepare themselves for it.
After the completion of the programme, students will be exposed to digital marketing activities and will be able to start a website or an app/video channel on their own. They can also start their own digital marketing agency.
Programme Components
Compulsory domain of 5 core courses
Assignments, formative and summative assessment tests for all the five courses of the programme
Objective
To get a strategic understanding of Digital Marketing.
To understand how to use social media tools for branding and sales.
To understand its advantages and limitations.
To become familiar with best practices, tools & technologies.
To blend digital with offline marketing.
To plan and manage a digital marketing budget.
To manage reporting & tracking metrics.
To understand the future of Digital Marketing and prepare for it.
Outcomes
They can get practical exposure to digital marketing activities.
They will be able to start a website/blog.
They can start an app/video channel and monetize it.
They can start a digital marketing agency.
They will develop skills in technical aspects.
Fundamentals
MASTERS DEGREE PROGRAMME
Eligibility
Bachelor's degree - Or - Graduate from a recognized university in any discipline - Or - Diploma holder Also Recommended for:
• Marketing / Digital Marketing Professionals. Sales Professionals Business Owners. Entrepreneurs • Job Seekers. New Ventures/ Startups. Students
Credits
20
Duration
6 Months (Validity of the programme - 1 years)
Credits
20
Courses
5
Our yardsticks of success!
At Dr. D. Y. Patil Vidyapeeth – Centre for Online Learning (Deemed-to-be University), we take pride in our outstanding alumni and believe in treasuring memories of our students who have graduated from the institution.
Our success is measured by our achievements and the continued efforts of our former students who are educating future generations with excellence. We always take our best efforts to see that we leave a pivotal impression on new students so that they can reach new heights of success with their areas of interest from the programmes offered at the University. This underpins the University’s growing reputation and value for the education we offer.
Our alumni are all over the globe and are associated with renowned organizations in different sectors. We at DPU-COL are working towards creating opportunities to network, share nostalgic moments, help juniors and be a partner in the growth of their Alma Mater.
Profound Portfolio of our Notable Alumni
